03 /SEO & GEO

Help customers understand and find your business.

L&D Consulting provides SEO and GEO services for small businesses across the United States. Search Engine Optimization helps search engines access and understand your website. Generative Engine Optimization focuses on making your business information clear and useful for AI search and answer systems. We connect technical improvements with content that answers your customers' questions.

Tell us about your business

Improve the website's search foundations

We review site structure, performance, mobile usability, and crawl and indexing settings. We also research relevant search terms and improve page titles, descriptions, and internal links around the services and audience you want to reach.

Technical SEO, site performance, and mobile usability
Crawl access, indexing configuration, and site structure
Keyword research, on-page optimization, and internal links

Write useful content for people and AI search

We plan, write, and improve service pages, articles, and FAQs that explain your business. GEO work includes clear business facts, direct answers, and relevant structured data that matches the visible content on your site.

Content planning, writing, and optimization
Service pages, articles, and frequently asked questions
Accurate business information and relevant structured data

Support local search where it fits

For eligible businesses serving customers in person, we can help with local SEO and Google Business Profile. The work is based on your actual business details and service area, with accurate information across your website and profile.

Local SEO based on your business and service area
Google Business Profile support for eligible businesses
Consistent business details and useful local service information

Use reporting to guide the next improvements

We help set up Google Search Console, review search performance, and provide recurring reports within the agreed service scope. Once reporting is available, we use the data to review progress and prioritize further changes.

Google Search Console setup and access review
Search performance analysis
Recurring reporting and prioritized recommendations

Scope, delivery & support

Know what you’re paying for. Know what comes next.

We agree on the scope, delivery model, and ongoing support before work begins. Here’s how we structure custom website and software projects.

Pricing and timing follow the scope: Development estimates are based on your requirements and billable hours. We review the scope, complexity, and expected effort with you before confirming the cost estimate and delivery schedule.
Project contract: source code handover: A project contract includes the full custom source code handover. Your domain and cloud hosting stay in accounts you own, with the agreed handover completed when the project is delivered.
Subscription: a managed product: A subscription provides use of the product with L&D managing and maintaining it. Source code handover is not included by default; access and delivery terms are set out in your agreement.
Support that fits the software: Content changes, new features, and routine maintenance can be billed hourly or through a monthly plan. Pricing depends on the size of your software and the support you need.
Third-party costs stay in your accounts: You pay AI model and API usage, cloud hosting, and external software subscriptions directly through your own accounts, including under our subscription model. L&D’s fees cover the agreed development, management, and support.

A few useful answers

Before we begin.

Does GEO replace SEO?

No. Both benefit from useful content, clear site structure, and accessible pages. GEO adds attention to how accurately and clearly your business information can support answers in AI search.

Can you guarantee Google rankings or AI citations?

No. Search engines and AI systems decide what to show. We improve the technical and content foundations of your site, but cannot promise specific rankings, traffic levels, or mentions in AI answers.

Can any business create a Google Business Profile?

Google Business Profile is for eligible businesses that meet customers in person, at a location or within a service area. Online-only businesses are not eligible. We review suitability before including profile work.

What do SEO and GEO cost, and when should we expect results?

We scope the work around your website, services, and content needs, then estimate the required hours and delivery schedule. Ongoing work can be arranged monthly. Completing the work and seeing search results are different timelines; the timing and extent of search visibility changes cannot be guaranteed.

Your next step

Let’s talk about
your business.

You don’t need a finished plan. Tell us what’s working, what’s taking too much time, or what you’d like to change.